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Solid strategies for marketing and communications are integral to a clear, cohesive message that appeals to target audiences. Our team conducts research and develops strategies to help everyone stay on-message.

Content Strategy

How should content be disseminated? Who is the best audience? Our team members are experts in figuring out what content to develop and how to distribute it.

Market Research 

When appealing to an audience or market, it's important to get to know your target group — a lack of research can wind up alienating your audience. Intensive research is the foundation for any strategy, and our team engages in it to better understand those who interact with Cal Poly in a variety of ways.

Marketing and Communication Strategies  

Disjointed or disorganized information is confusing to audiences. Our team formulates cohesive strategies around marketing and communications to ensure clear, on-target messaging.