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Graphics, Backgrounds and Infographics

The graphic elements of our brand are tools that allow us to create visual interest in our designs while remaining recognizably on-brand.

Downloadable Graphics

Architectural Drawings

example of an architectural drawingThe architectural drawing backgrounds were created from original renderings of campus buildings.

File Type: JPEG

Download the architectural drawings

Diagonal Graphics

 

example of a diagonal graphicThe diagonal graphic creates a dynamic sense of depth in a composition. Always use the diagonal starting in the lower left and moving toward the upper right.

 

File Type: Adobe Illustrator

Download the Diagonal Graphics

Digital Stickers

example of a digital stickerDigital stickers are a fun way to display a short piece of information about Cal Poly as a graphic element.

File Type: Adobe Illustrator

Download the Digital Stickers

Shakespeare Graphics

example of the shakespeare graphicThe Shakespeare type is a custom graphic created from a wood-cut letterpress typeface found in Cal Poly’s Shakespeare Press Museum. It is a nod to our unique heritage and campus.

File Type: Adobe Illustrator 

DOWNLOAD THE SHAKESPEARE GRAPHICS

Shield Icon (Filled)

example of filled shield iconThe filled shape of the shield can be used as an icon for numbers or categories. Always center content horizontally and vertically within the shield.

File Type: Adobe Illustrator

Download the Filled Shield Icon

Shield Graphic (Dark)

 

example of a filled shieldCreate the shield background graphic by cropping the mark on the upper right or left hand corner, just below the point where the sunrays meet the arc. On dark backgrounds, always lower the opacity of the shield background graphic to create a subtle watermark. 

 

File Type: Adobe Illustrator 

Download the Shield Graphic (Dark Background)

Shield Graphic (Light)

 

example of the shield graphicCreate the shield background graphic by cropping the mark on the upper right or left hand corner, just below the point where the sunrays meet the arc.

 

File Type: Adobe Illustrator

Download the Shield Graphic

Topographical Maps

example of a topo graphicThe topographic map pattern is a vector line-drawing of the Cal Poly campus and surrounding area. It should always be used screened-back as a subtle texture.

File Type: Adobe Illustrator

Download the Topo Map Pattern

Sunbursts

example of a sunburstThe sunburst background was inspired by the sun rays in the Cal Poly shield. It should always be partnered with a low-opacity gradient to create a subtle background texture.

File Type: Adobe Illustrator

Download the Sunburst file

ACCESS TO GRAPHICS

Graphics are available via a single sign-on for Cal Poly staff and faculty. Many of these files also require Adobe Creative Cloud to be installed on your computer.