Creating branded print material
The Cal Poly brand should remain consistent in all of our printed marketing materials, no matter who is creating it. Printed materials include everything from business cards, letterhead, flyers, posters, brochures and more.
Before you begin designing your materials, you will need to strategize and plan out your content. You should consider the purpose of the project, your target audience and what you want them to do, the messaging you will be using and what medium will produce the best result. By considering these things and completing a creative brief, it will help keep your content succinct and effective.
The way a piece is designed invokes an emotional response. Do you want to convey fun and excitement? Are you hoping for something more formal in nature? As you plan your design, think about the tone and mood you want to express and design accordingly.
Your headline best conveys your main message. Keep it short and direct but compelling enough to draw people in. Keep all your messaging focused on the main point you want to make and don't give too much information or you may lose the attention of your audience.
The copy on your printed piece should reflect the tone, voice and style of our brand in order to ensure a consistent brand experience. Our writing guide can help you put this together.
Our brand elements allow you to create unique pieces while still remaining consistent with our overall Cal Poly brand. Fonts, colors, graphic elements and imagery should be used to support your message and create a clear visual hierarchy to draw your audience's attention to where you want it to go.
Typography is an effective tool that adds visual tone to your messaging. Our official fonts were specifically chosen to reflect our brand and must be dominant throughout your design. Unique fonts will be considered as accents for communicating a specific theme, genre or purpose.
Aside from our logo, Poly Green and Mustang Gold are the most identifiable element of our university. Although your designs should heavily rely on these primary colors, our secondary palette can be used appropriately to fit the demographics of the target audience and the tone of your piece.
We have a created a variety of graphic elements to help you create a unique look and enhance the visual interest of your pieces while remaining firmly in tune with our brand standards.
If you decide to use photos in your piece, they should directly support your message. Photos should have a light and natural feel with no unrealistic elements, and they should feature engaged individuals. You also need to use high-resolution photos to ensure the quality of the images are maintained during the printing process.
Templates & Downloads
Looking for a way to easily produce on-brand marketing materials? We have created templates for letterhead, business cards, signs, invitations, presentations and more to help make your job easier.
Need Additional Help?
Our team may be available to help you with your design. Contact our design team for more information.