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Visual Communications

Whether it’s a captivating video of our students in action, photos of our campus community coming together, or stunning designs on our banners and signs around campus, our visual communications team works to represent the brand and its first impression.  

Graphic Design

Our graphic design team puts together custom signage, banners, posters and more that reflect the Cal Poly brand and excellence. They also review Cal Poly branded materials, formulate tips and tricks on correct brand usage, and create materials such as templates and graphics for campus use.


Our photographer creates quality images showcasing labs, events and other happenings in the Cal Poly community as well as portraits of staff, faculty and students. Guidelines and best practices have also been developed to ensure that all campus photography remains on brand and creates compelling images of Learn by Doing. 

Video Production

Our videographer shoots video of campus functions, events and classes to represent Learn by Doing in action. They've also created guidelines and tips for campus videographers to ensure that all video content remains on brand.