Starting off on the right foot
It’s time to start your project. Get ahead of the game by understanding the steps you can take and the resources you can use to make your project a success.
Planning and Workflow
Set yourself and your project up for success by doing key planning beforehand. Whether you’re working on a creative brief or submitting a project for brand review, having a clear strategy will help at every step.
Today's online projects require smart strategies and approaches. Websites, online newsletters, email — these guidelines can help keep your project on-brand using best practices.
Build your online presence and community on the foundation of the Cal Poly brand. Follow our standards and use our templates and resources to strengthen your social media approach.
Photography & Video
Show don't tell. Our guidelines strengthen our unique learning and natural environments. Use our photo library, get resources and engage with the university photographer or videographer.
Learn how to maximize your printed projects by following brand guidelines and making the most of our visual assets from logos to colors to graphics and more.