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Project Resources

Starting off on the right foot

It’s time to start your project. Get ahead of the game by understanding the steps you can take and the resources you can use to make your project a success.

Student spins fire sticks on the beach with the sunset behind them

Planning and Workflow

Set yourself and your project up for success by doing key planning beforehand. Whether you’re working on a creative brief or submitting a project for brand review, having a clear strategy will help at every step.

Go to Planning and Workflows

Two CIE students collaborate on their project together, using a computer

Digital Projects

Today's online projects require smart strategies and approaches. Websites, online newsletters, email — these guidelines can help keep your project on-brand using best practices. 

Go to Digital Projects

A person takes a photo on his phone of two students sitting on a swing.

Social Media

Build your online presence and community on the foundation of the Cal Poly brand. Follow our standards and use our templates and resources to strengthen your social media approach.

Learn more about Social Media

Staff member at Swanton Ranch with sun shining behind him and the trees

Photography & Video

Show don't tell. Our guidelines strengthen our unique learning and natural environments. Use our photo library, get resources and engage with the university photographer or videographer.

How to Approach Photos and Videos

A person takes a sticker of the cal Poly Shield off of a pile of stickers that are stacked atop a Cal Poly pennant.

Print Projects

Learn how to maximize your printed projects by following brand guidelines and making the most of our visual assets from logos to colors to graphics and more.

Go to Print Projects

Two students sit on an outdoor bench and hold up screenprinted Cal Poly bags.


Our trademark licensing program protects and promotes our Learn by Doing philosophy and reputation on products that use our trademarks, logos and other symbols. 

Merchandising Guidelines