our brand and its trademark
Cal Poly's Learn by Doing philosophy has led to academic acclaim and given us an outstanding national reputation. Our trademark licensing program protects and promotes this reputation on products that use our trademarks, logos, insignias, seal, designs and symbols.
Merchandise design Standards
Products and merchandise connect our audiences to our brand and leave lasting impressions. Your designs must follow our brand guidelines, be high quality and portray the image of Cal Poly appropriately. Learn how to use our name, logos, marks and colors on various merchandise items.
Department Ordering Process
When placing department orders, staff and faculty can follow these steps to be in compliance with the trademark licensing process.
- Select an approved vendor. Approved vendors are licensed to manufacture and sell Cal Poly merchandise.
- Select your product. Discuss the product specifications and imprint area sizing to see what’s possible with a particular product and logo or design.
- Obtain pricing and arrange payment. Royalty fees only apply when university funds are NOT being used to purchase the product or if you are reselling the merchandise or given away free with purchase. If you are using Cal Poly funds, using the merchandise internally or as a straight giveaway, the sale is exempt from royalty fees. Royalty fees apply to all student organizations and individuals purchasing merchandise for private use.
- Supply the vendor your artwork. You will need to provide the vendor with an official Cal Poly-approved logo or full design for your merchandise. Make sure you follow brand standards and our merchandise guidelines. We are happy to help you with your designs.
- Receive a mock-up from your vendor. The vendor will supply a mock-up on the desired product, and in many cases, will submit the mock-up for final approval. When they receive approval, they will produce and deliver the product.
STUDENT ORGANIZATIONS
All student-run organizations must submit their vendor’s mock-up through CP Now for University Communications and Marketing approval. Log in using your Cal Poly credentials, navigate to the Forms section and use the Trademark Licensing Request Form. If any changes are required, you will upload revised designs until approval is obtained. Once approved, you can notify the vendor to proceed. ASI will have visibility to the approval for reimbursement purposes.
Choosing a Licensed Vendor
Licensed Vendors (licensees) must be licensed to manufacture and sell Cal Poly merchandise. Using a licensee ensures quality, consistency and appropriateness of design on products. We monitor the commercial and internal use of our trademarks through a partnership with CLC Powered by Learfield.
Things to Remember
Royalties
The production of some merchandise will result in a royalty fee of 9%. This includes products being resold or given free with a purchase, products purchased by student clubs or organizationss or products purchased by individuals for personal use. However, products are exempt from royalites if they are purchased with university funds and being used internally or if they are given away with no purchase required.
Becoming a Licensed Vendor
To earn the rights to produce merchandise bearing any Cal Poly trademarked assets, a trademark licensing agreement must be obtained through CLC Powered by Learfield.
Trademark and Logo Rules
Rules have been put in place by our Trademark Licensing office to maintain the integrity of our brand. There are limitations on products that can be produced and the way our trademark can be used.