Community makes us stronger
Our community of practice and other campus like-minded meetings are informal, highly engaged groups whose members share best practices and creatively address challenges within their areas of expertise. Currently, UCM hosts an internal marketing and communications meeting and two communities of practice groups for social media and SEO and analytics.
MarCom Connection
The MarCom Connection (MCC) is an informal group designed to create a supportive professional community and to update colleagues about activities and events on campus. Hosted by UCM’s senior communications strategists, each meeting features a marketing or communications best practice. A UCM expert will be invited to present to the group and showcase the tools and resources available to them.
Community of Practice
Media Relations
Cal Poly’s Learn by Doing education and countless stories of student success attract significant attention from media at the local and state levels, and beyond. This community of practice discusses our media protocols, best practices for responding to reporter inquiries, maximizing our proactive media outreach, cultivating faculty experts, relevant policies and laws, and more.
Community of practice
Social Media
Social media is a powerful tool we use to reach, cultivate and engage directly with our audience. It is ever-evolving and is a vital part of our Cal Poly marketing and brand strategy. This community of practice discusses policies, content strategy, crisis management, social media management tools, collaborative efforts and other best practices.
