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About UCM

Who we are

We're a hardworking team of designers, communicators, brand experts, web technologists and marketing strategists whose efforts center on building, promoting and protecting Cal Poly’s Learn by Doing reputation.

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Our communications team has decades of experience in external and internal communications, and media relations, which they leverage to inform regional and national news outlets, manage relationships with media and keep the public informed about happenings on campus


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Our marketing team's expertise spans traditional print production and cutting-edge digital platforms, including photography and videographybrand managementmarketing strategystorytelling and more. 


What we do

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Brand Management

We've developed a thorough brand identity for Cal Poly as well as resources for campus to implement that brand.

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Executive and Internal Communications

Our communications team provides consultation and planning for executive leadership communications, campus communications and much more.

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Our wide array of publications have been crafted to reach the general population, alumni, on-campus audiences and more. 

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News and Media Resources

Our toolkit for telling the Cal Poly story helps on-campus communications and supports media efforts.

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Design and Digital Marketing

Our team of graphic designers, photographers, videographers and web technologists create a cohesive visual representation of the Cal Poly Learn by Doing brand. 

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Trademark Licensing

Our efforts assure that Cal Poly merchandise reinforces the brand and upholds the university's Learn by Doing reputation. 

Communities of Practice

We host several professional groups to facilitate sharing knowledge and best practices that support one another across campus.

Looking for guidance using the brand?


Learn About the Brand

Dive deep into the details of the platform, pillars, strategy and so much more.  


Find Resources to Start a Project

Time to get to work? Here are resources for understanding workflows, as well as planning and implementing your project


Download Templates and More

Already familiar with the brand? Jump in and download templates and other resources, including Zoom backgrounds and PowerPoint presentations, to get your project done right.