Web Analytics

Analytics tools can be a goldmine of information about how people use your website. This information can help you build better, more user-friendly websites that keep visitors engaged.

Cal Poly students reviewing analytical information and charts

Getting Started with Analytics

If your website uses a Cal Poly template, you're already set! Cal Poly's official Google Analytics script is already installed. If you're not using a template, contact the UCM web team for help setting it up.

Audience Needs

Analyzing website analytics reveals crucial information about your audience. This data helps you create content that resonates with them.

Research sign at Cal Poly Pier

Web Traffic

Who is visiting your site?
Where are they coming from?
Where are they going?

Analytics can help answer questions about your visitors, and what content resonates with them. This helps you focus on improving those pages and making them even more valuable to your visitors. It's also better to have a few high-quality pages than many pages with little content.

Funnels

Next Page
Previous Page
Source / Medium

Analyze your audience's origin and destination to better understand their context and goals.

Search Logs

Search logs highlight the intersections between your content and the interests of your audience.

Search Intent

The keywords people use to find your website can give you clues about what your visitors are looking for. This can help you create content that addresses their needs and interests.