User Experience

User Experience describes the overall experience of a person using a digital product, particularly in terms of how easy it is for them to use and understand. By focusing on UX, you can help remove the friction users encounter when they visit your website. In short, UX is good web strategy. The stronger your strategy, the more effective your site will be. 

Why is UX Important?

By putting your users’ needs, first, you strengthen your website, build trust, and improve your ability to meet your department’s goals. It has been proven that good UX equals higher conversion rates, better customer relationships and more effective communication, all around.

Understanding Your User

Effective and successful websites require knowing who your users are, what they need, like, and expect, as well as how they access digital services. This could be a big user research study — or it could be a simple survey. Even one-on-one conversations (which you might not think of as research, but can be) with the people who use your site the most will elicit greater understanding and empathy. We can help to get your started with your planning resources below.

Planning Your Sites and Pages

By using a creative brief or other project planning tool, you are forced to consider your user and already contributing to a better user experience. 

Site Organization and Content Strategy 

Well-organized, easy-to-understand content helps the user feel successful. All of this contributes to the user experience.

User Testing

User testing is a great way to see how your site performs and if it meets the expectations of your key audiences. Can your visitors find what they are looking for? Does terminology make sense? Can they accomplish their goals? Much like user research, testing can be a large project, or can take place in smaller efforts over time.