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Email & Newsletters

Emails and Newsletters

These recommendations will assure you are communicating clearly and in a way that is on-brand.

Getting Started

Whether you have a regular newsletter in place or a particular campaign or event you would like to publicize, you need to engage in a planning process before you begin sending your communications. Take the time to define your audience and your purpose, determine a schedule and timeline, and decide how you will define and measure success.

Download a Creative Brief

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Email content is incredibly important. Learn how to grab the attention of your audience and keep them engaged.  

Creating content for your emails

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Like all other digital content, email must be accessible to everyone. The Cal Poly Accessibility website explains the requirements.

Tips for creating accessible email

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Email Design

Learn how to brand your email with correct header and footer. Access strategic tips to write effective body copy.

Go to Email Design

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Legal Requirements

When you send out email, you must comply with the applicable laws and university policies, as explained by the Campus Administrative Policies site.

Email policies and requirements

All email communications to our prospective or recently admitted students (prior to the first day of classes) must be sent by the Admissions office.