Brand Communications Strategy
By aligning our communications with our Brand Strategy, we will achieve these five primary goals.
- LEVERAGE Cal Poly’s strong regional reputation and dedication to solving California’s challenges to build greater national recognition in key target markets and within identified audiences.
- DEMONSTRATE the ways that Learn by Doing is a shared experience across campus in an ownable and differentiating manner.
- EMPHASIZE how Cal Poly is focused on student success and experience.
- SIMPLIFY personalize and humanize complicated, bureaucratic administrative processes.
- BUILD alumni engagement and a culture of philanthropy by re-engaging key audiences.
How You Fit Into Our Overall Goals
Over the next five years, we will push toward these markers internally and externally. Know that your efforts to successfully apply the brand move us closer to reaching these larger goals.
READ MORE FROM BRAND OVERVIEW
Platform & Position | Cal Poly Name | Strategy & Goals | Messaging | Voice & Tone