Logos and Lockups
The Cal Poly logo is considered the university's primary logo. The logos specific to colleges, divisions, departments, centers of excellence and affiliate organizations are called lockups because they incorporate specific details locked up with the shield and wordmark.
Division, Department or Affiliate Lockups
Our system of sub-brand lockups reflect the university’s organizational hierarchy. They are unified and consistent and convey a cohesive brand. Lockups should be used in the same way that the university logo is used, except that it should never be used online. On your websites or other digital spaces, always use the Cal Poly logo without a lockup.
Primary Sub-Brand Lockups
Secondary Sub-Brand Lockups
Affiliate Brand Lockups
We recognize our formal partnerships and programs with organizations through varying logo treatments. If you have a need to visually represent a relationship with a formal partner, program, etc., contact University Communications and Marketing to request an official treatment. Please do not attempt to create a treatment yourself.
ACCESSING YOUR LOCKUPS
Lockups for the various colleges, divisions, departments, tertiary and affiliate brands are available via the lead communicator of each area.