A full-color suite
Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Cal Poly brand.
Primary Colors
![Poly Green swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/poly-green-320x95.png?itok=rhmAlD7q)
Poly Green
Hex: #154734
CMYK: 93, 24, 85, 68
PMS: 3435C
RGB: 21, 71, 52
![Mustang Gold color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/mustang-gold-320x90.png?itok=AhEV6BPu)
Mustang Gold
Hex: #BD8B13
CMYK: 6,35, 99,18
PMS: 1245 C
RGB: 198, 146, 20
Secondary Bright Colors
![Farmer's Market Green swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/farmers-market-320x95.png?itok=C1tCE1tS)
Farmers’ Market
Hex: #3A913F
CMYK: 75, 0, 95, 15
PMS: 7740 C
RGB: 58, 145, 63
![Dexter Green color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/dexter-green-320x90.png?itok=HUVO-C9s)
Dexter Green
Hex: #A4D65E
CMYK: 41, 0, 68, 0
PMS: 367 C
RGB: 164, 214, 94
![poly canyon color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/poly-canyon-320x90.png?itok=Ur8FxNNW)
Poly Canyon
Hex: #F2C75C
CMYK: 0, 16, 65, 0
PMS: 141 C
RGB: 242, 199, 92
![stadium gold color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/stadium-gold-320x90.png?itok=0nkKMsjc)
Stadium Gold
Hex: #F8E08E
CMYK: 0, 3, 43, 0
PMS: 1205 C
RGB: 248, 224, 142
![surf blue color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/surf-blue-320x90.png?itok=y8S_Au2T)
Surf Blue
Hex: #5CB8B2
CMYK: 54, 0, 27, 0
PMS: 7472 C
RGB: 92, 184, 178
![sky blue color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/sky-blue-320x90.png?itok=sDzKDiNf)
Sky Blue
Hex: #B5E3D8
CMYK: 20, 0, 14, 0
PMS: 573 C
RGB: 181 227, 216
![morro blue color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/morro-blue-320x90.png?itok=DZzG9vGu)
Morro Blue
Hex: #ABCAE9
CMYK: 35, 9, 0, 0
PMS: 277 C
RGB: 171, 202, 233
![serenity color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/serenity-320x90.png?itok=Jr7V9Q3O)
Serenity
Hex: #D5E4F4
CMYK: 16, 5, 0, 0
PMS: 277 C (50% Tint)
RGB: 213, 228, 244
Secondary Muted Colors
![pismo sand color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/pismo-sand-320x90.png?itok=I6g_Xo-R)
Pismo Sand
Hex: #CAC7A7
CMYK: 11, 5, 29, 8
PMS: 454 C
RGB: 202, 199, 167
![mission beige color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/mission-beige-320x90.png?itok=PevZQz-6)
Mission Beige
Hex: #E4E3D3
CMYK: 10, 7, 17, 0
PMS: 454 C (50% Tint)
RGB: 228, 227, 211
![coast sage color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/coast-sage-320x90.png?itok=VXqIPPQe)
Coast Sage
Hex: #B7CDC2
CMYK: 25, 2, 19, 5
PMS: 622 C
RGB: 183, 205, 194
![sycamore color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/sycamore-320x90.png?itok=rAgyxGU-)
Sycamore
Hex: #789F90
CMYK: 48, 8, 34, 20
PMS: 624 C
RGB: 120, 159, 144
![seal gray color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/seal-gray-320x90.png?itok=3eSYRbN-)
Seal Gray
Hex: #54585A
CMYK: 48, 29, 26, 76
PMS: 425 C
RGB: 84, 88, 90
![kennedy gray color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/kennedy-gray-320x90.png?itok=2KLzdMeO)
Kennedy Gray
Hex: #8E9089
CMYK: 24, 13, 18, 38
PMS: 7539 C
RGB: 142, 144, 137
Accent Colors
![avocado color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/avocado-320x90.png?itok=frm5yqiF)
Avocado
Hex: D0DF00
CMYK: 21, 0, 85, 0
PMS: 389 C
RGB: 208, 223, 0
![heritage orange color swatch](/sites/ucm.calpoly.edu/files/styles/width_670px/public/2022-11/heritage-orange-320x90.png?itok=tN-K7Wmb)
Heritage Orange
Hex: FF6A39
CMYK: 0, 63, 75, 0
PMS: 1645 C
RGB: 255, 106, 57
Color and Accessibility
Color is a very important component of accessibility. We follow guidelines laid out by the Americans with Disabilities Act (ADA), which covers things like size, contrast and layout of online content.
PRO TIP: USING OUR COLORS
Downloading our color guides and Adobe Swatch Exchange files can help you easily use our brand colors in your own projects.