We're a hardworking team of designers, communicators, brand experts, web technologists and marketing strategists whose efforts center on building and promoting Cal Poly’s Learn by Doing reputation

Our Expertise

Our team's expertise spans photography and videography, brand management, marketing and communications strategy, external and internal communications, digital communications, visual communications, media relations and storytelling.

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Our Team

We handle universitywide platforms including social media, the website, external and internal communications, trademark licensing and more. We also work with campus partners on strategy, expertise and training, and to promote Learn by Doing and its broader impact.

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Communications & Media Relations

Our communications and media relations team informs regional and national news outlets, manages relationships with media, and keeps the public informed about happenings on campus.

Media Relations

A healthy relationship to the media outside of Cal Poly is critical. We help get our messages out locally and nationally.

Executive Communications

We manage and disseminate communications from top officials on campus, ensuring a polished, on-message and on-brand delivery.

Internal Communication

Strong working relationships within Cal Poly supports a strong, cohesive front and further promotes the brand

Marketing & Creative Services

Our marketing and creative services team creates print and digital resources which tell the Cal Poly story with one unified, powerful voice.

Publications

We’ve put in the work to become the ultimate authority on the Cal Poly story, using a network of award-winning publications that reach both internal and external audiences and conducting years of research and planning to refine the university brand and voice.

View our publications

Visual Communications

Our world-class graphic design team, campus videographer and photographer create photos, videos, and well-designed posters, signage, and other forms of visual communication to show, not tell, the brand.

Matt Yoon sets up a video shot of President and Mrs. Armstrong

Merchandising and Trademark Licensing

Our trademark licensing program protects and promotes our exceptional national reputation on branded products.

Examples of promotional materials including a lanyard, hat, pen, bag, water bottle, planner and pennant.

Web Communications

Any website needs to attract users — and be user friendly. Our web communications professionals know how to utilize tools like search engine optimization, user experience design and digital strategy to create and maintain appealing and usable websites.

Three students stand talking at a table, looking at a laptop.

Social Media

How does Cal Poly reach the wider world? This is where our social media team comes in. Via social media, people from all over California, the nation and the world can gain exposure to Cal Poly.